As a gift of information carrier, the gift must have deep meaning or can be associated to a special meaning.
2, the scarcity
Gifts are fairly scarce, too public goods are difficult to become a valuable gift.
Novelty gifts more easily by the recipient to accept, and will give the recipient to leave a deeper impression.
Gift more emphasis on product packaging, general goods become the gift which tends to two packaging.
5, the custom attributes
Many gifts need to print their own corporate logo or corporate culture in the product, this commodity is not able to meet the